Once you establish a group of followers, the next step is to get them to retweet your messages to their followers. By doing so, you get exposure to hundreds or even thousands more Twitter users and gain more and more exposure for yourself and the properties you have for sale.

Here are ten tips real estate agents should follow when using Twitter:

1) Use a hashtag (#) to help others find you or your properties. For example, you could write #waterfront #property or #CT #realtor to narrow down people’s searches.

2) Don’t tweet anything controversial. Keep your Twitter account an extension of your professional marketing plan.

3) Be succinct. You only have 140 characters to work with on Twitter.

4) Offer substance to your followers. For example, you could tweet home buying or home selling tips.

5) Tweet daily and tweet at different times, so that you embrace a larger group of potential clients.

6) It’s okay to do some self-promotion. Tweet the fact you’ve sold your 100th house this year or that you’ve been named one of the top 10 real estate agents in your area.

7) Include shortened links to photos of the current properties you have for sale.

Tweet about your open houses, recent sales and new listings.

9) Follow other real estate agents to see what they are tweeting. You may pick up some tips on how to make your tweets more engaging.

10) Fill out your Twitter profile. Include a recent photo, your website, email address and any other contact information you want people to have.

Copyright 2012 Total Social Solutions LLC. All Rights Reserved.

1. Smiling while talking on the phone has long been a technique of receptionists and personal assistants. The physical mechanism of smiling changes the way your voice sounds and will make your voice sound more friendly and warm.

2.Record yourself on the phone once or twice and listen to your own diction. Paying conscious attention to the way you speak will make you a better speaker. If you find yourself slurring words or trailing off in your recording, make a concerted effort not to do so when you next speak on the phone.

3. Cutting out filler words will make you seem more confident about what you’re saying. Many times we find ourselves saying “um,” “uh,” or “you know” repetitively. While many listeners gloss over these filler words, it can make them feel like you’re unsure about the conversation.

4. Be mindful of the listener’s time and keep them updated on what you’re doing. Rather than dropping off into silence on the phone, make them aware that you are reading their documents or consulting a colleague, and always give them other options rather than just waiting on the phone. Otherwise, the listener will feel lost, or worse–that you’re wasting their time.

5. It may seem strange, but deeper voices for both men and women tend to get better results. This is because deeper voices seem more confident, mature and knowledgeable. This does change with culture, however, as in some cultures women with higher pitched voices will be perceived as more youthful and friendly.

While there are many tips you can use to make yourself more effective over the phone, the most important aspect is confidence. When you believe in yourself and what you’re saying, others are sure to follow.

Copyright 2012 Total Social Solutions LLC. All Rights Reserved.

Agents who wish to stand out in the crowd can do so easily by turning their social media profiles into a channel of praise. Overlook negative issues and praise everything positive. Expressing negativity doesn’t provide value for anyone. However, singing the praises of others can offer agents numerous benefits.
Praise is the Perfect Marketing Strategy

Prolific praise is a wonderful marketing strategy. People clamor to work with positive people. Spreading the praise is a great way to develop a positive image. Showering praise on worthy businesses and individuals can bring in unexpected accolades.

Turning into a testimonial machine can garner community support for future endeavors. Making a list of community businesses is an effective method to prep for sharing praise. A few things to consider when making a list are:

• Who runs the best restaurants?

 

• Are there outstanding small businesses worthy of support?

 

• Which businesses go the extra mile?

 

• Are there any community causes to champion?

 

• Who is doing the most good in the community?

Being specific with praise is necessary. Examples of stellar behavior should always be accurately cited. Embellishment should be avoided; it’s important to be genuine when lavishing praise.
Pass on the Praise

There are numerous opportunities to express support for businesses and organizations online. Youtube, Facebook, Twitter, and LinkedIn offer a variety of ways to dispense praise publicly. Blogs, video testimonials, statuses, and tweets can be laced with text or video testimonials. Even a simple PDF document of praiseworthy local businesses and charities passed out to clients can boost agent’s image in the community.

Projecting positivity and enthusiasm for others in the community insures that that positivity is reciprocated. Genuine marketing efforts on behalf of others can be a powerful marketing tool.

Copyright 2012 Total Social Solutions LLC. All Rights Reserved.

First of all, they need to make sure that the home is in presentable condition before they begin allowing people to view it. They need to make it look as attractive as possible. They should make sure that all carpets are clean and all hardwood floors are polished. Repainting the inside always gives the house a “fresh” feel, as well, and neutral colors are the best option.

Many people choose to hire professionals to take care of the cleaning and repairs of homes on the market. Professionals know best how to make houses appealing to potential buyers. They also know best in suggesting what should be cleaned and/or repaired.

Just as the house should be presentable, the yard should be presentable, as well. Even if a house is appealing, people can be deterred from looking at it if it is surrounded by a jungle of weeds. Thus, agents will want to make sure that the grass is mowed and any shrubs are trimmed neatly.

Finally, agents need to evaluate the property carefully, based on its condition and floor plan, to determine a selling price. Price can be affected by many factors including not only condition and floor plan, but such things as the neighborhood the home is in and the schools that are nearby, as well. They should always formulate a market analysis of the home before listing it.

In conclusion, if agents want to make a profit on a home quickly, they need to perform several steps before listing the property. This may include such things as cleaning the home, repairing various things in the home and painting the interior. When agents follow the above advice, they will soon see the profits they desire.

Copyright 2012 Total Social Solutions LLC. All Rights Reserved.

Branding Items

Pens, key chains, business cards and coffee mugs make perfect advertising material. Get your name and contact information branded on these items and hand them out whenever possible. For example, leave a few pens at a local restaurant so they can use them with their customers. As these giveaways circulate, you will receive advertising and your name will become familiar with many people.

Posters and Billboards

Hang posters and flyers in public advertising areas. Inquire about advertising on billboards and the sides of buses or other public transportation. Pick the location of these marketing materials carefully. Place them in high-traffic areas where customers will be able to pause a moment to notice them to be most effective. For example, place a billboard on a busy street near a stop light rather than along the highway.

Online Listing Sites

There are many sites on the Internet that search and display real estate listings. Submitting your listing to these sites is often free or low-cost. An increasing number of prospective buyers are beginning their house search on the Internet so it is important for you to be represented on as many sites as possible.

Direct Mail

This is an old advertising technique but it is still effective. While many recipients will simply throw the advertising away, some may be in the middle of a search and decide to contact you. Direct mail is also an inexpensive and easy way to put your name in front of many people at once.

Set Up Booths at Local Events

Community meetings, farmers’ markets and local activities are an ideal place to meet with and speak to a large number of people. Pay to have a booth at these events and be sure to cover it with marketing materials that are easily accessible to people.

Copyright 2012 Total Social Solutions LLC. All Rights Reserved.

1. The first tip for future agents is to never expect too much in the first year. Many successful real estate agents did not make much money in their first year. There may be many disappointments, but agents should never give up. The best thing to do, during this slow first year, is to use the time to learn everything possible about the real estate business.

2. Secondly, agents should never believe that there is one secret way of becoming successful. It is best to use many different ways, rather than just one. When people use several methods, they increase their chances of making a sale. There are many ways to market yourself including cold calling, using mailing lists, open houses and joining clubs or organizations.

3. This next tip involves dedication. Real estate agents must be fully dedicated to their jobs. When they get leads, they must be willing to drop whatever they are doing and follow up on their leads immediately. This can mean working long hours, weekends and maybe even holidays. Since the first year will be slow, and they may have to take a part-time job to see them through, they need to be dedicated to working hard, as well.

4. Finally, future agents should never let themselves become intimidated by competitor’s ads on the Internet and elsewhere. Many of these ads are simply stories to attract customers. While some of them may be true, some are only half true, and some are not true at all. Even the ones that are true, more than likely had a slow first year, as well.

Becoming a new real estate agent can be exciting and frustrating at the same time. While the first year can be quite slow, the best thing to do is to revel in each small victory. Beginning agents should never compare themselves to agents whom have acquired years and years of experience. Odds are, those same agents had a slow and frustrating first year, as well.

Copyright 2012 Total Social Solutions LLC. All Rights Reserved.

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